Portfolio [identity]
LOGOS:
The Client: Dove Energy Systems
The Challenge: Create an identity for a stove that uses corn as fuel. This product made its debut when thousands of American farmers were declaring bankruptcy and corn was a surplus with a low cost per BTU.
The Solution: Sometimes simplicity is the best answer to a product name and its logo. This product logo was successful in both respects.
My Role: Concept, illustration, type design and execution